The Truth about Goats
In an attempt to monetize money and increase the value of the pound, the Bank of England has taken the unlikely decision to feature adverts on their new range of plastic currency. By linking with industry, it is expected reassure the public that the note has real value – if only in the form of nectar points, 20% off or as ‘a shiny rectangle’
Contrary to expectation it was not Sir Winston Churchill chosen to feature, but instead the UK’s favourite wartime leader and Best Pet Insurance Provider – 2008. Other denominations are expected to feature top brands such as BHS, Austin Reed and the UK’s only solvent business ‘Wonga’.
Bank governor Mark Carney has reassured the public that this is not direct advertising but merely providing a ‘helpful hint’ in terms of how the money should be used. Although the banking sector had itself planned to put a logo on the £10 note, it was decided it would be quicker just to have the image of a large bonfire of cash.
The plastic notes are by their nature harder to counterfeit and twice as hard to take seriously – a perfect metaphor for the UK economy. As one advertiser said: ‘My only concern, is that we’re associating something iconic with something squalid and corrupt. But I’m sure the bulldog will cope’.